About us

Table of contents

A Success Story

How It All Started

LAVAVITAE was founded in 2013 by Manfred Scherzer, who transformed his passion for natural health and well-being into a successful business. However, Manfred did not always have this passion. Like many of us, he only began to focus on his health when he was so unwell that he was more or less forced to do so.

This is LAVAVITAE

Purity and Body Supply

At LAVAVITAE, we stand for PURITY and OPTIMAL BODY SUPPLY. Our principle is simple: only a perfectly cleansed body can optimally absorb nutrients and thus fully realize its potential for health and well-being. With our unique medical product LAVA PURE, we set new standards in the field of NATURAL DETOXIFICATION.

Global market leader in the field of zeolite

As the foundation of our premium medical product LAVA PURE, we use the world’s best ZEOLITE CLINOPTILOLITE and proudly claim to be the global leader in this segment. Being a global leader also means that we KNOW MORE about our active ingredient than the rest of the world.

Research and Development in the Field of Dietary Supplements

At LAVAVITAE, quality comes first. Our team of experts, consisting of specialists in medicine, pharmacy, biology, and biochemistry, develops tailored nutrient formulations for you. This ensures that our products are always at the FOREFRONT of SCIENCE. Our production takes place in a state-of-the-art European manufacturing facility. Additionally, we utilize an international network of manufacturers to access high-quality raw materials and offer various forms of delivery.

Raw materials are the basis

We source our raw materials WORLDWIDE. In our EUROPEAN MANUFACTURING FACILITY, we guarantee tested quality analyses and the evaluation of raw material trends. This extensive know-how is always available to LAVAVITAE, allowing us to identify, develop, and legally bring trends to market in a timely manner. All our products are as unadulterated and pure as possible. Flavors, colorants, or preservatives are used only when technically absolutely necessary. For hard capsule products, we completely avoid additives and rely on plant-based alternatives for the capsule shell. The effectiveness of the ingredients should be the focus and fully unfold its effect.

Family-owned business with short decision-making paths

As a family-owned business, our customers and partners benefit from SHORT DECISION-MAKING PATHS and a quick implementation of new ideas. This agility allows us to respond flexibly to market changes and meet the needs of our customers and partners.

Family Tradition and Continuity

Since its founding in 2013, our company has been led by Manfred Scherzer. Since the age of 18, his son Julian has been involved in the company and has been active in the management of LAVAVITAE since early January 2024. This family continuity not only ensures our values but also our long-term commitment to the HIGHEST QUALITY and CUSTOMER SATISFACTION.

Teamarbeit und Umweltbewusstsein

At LAVAVITAE, we place great importance on harmonious teamwork. Key decisions are often made collectively to ensure that all perspectives are considered. The PROTECTION of our ENVIRONMENT is also a major concern for us. We are continuously committed to promoting sustainable practices and minimizing our ecological footprint. With our principles and values, we strive daily to improve our customers' lives and fulfill our PROMISE of PURITY and WELL-BEING.

Recommending Health as a Business Model

A Proven Concept

At LAVAVITAE, we firmly believe in the power of PERSONAL RECOMMENDATION. That’s why we have consciously avoided traditional distribution channels and instead rely on DIRECT CONTACT with the CONSUMER. This allows for communication of product benefits and results firsthand with the customer.

A fair and reliable compensation system

LAVAVITAE offers a unique opportunity for people to choose an independent activity WITHOUT RISK, with FLEXIBLE WORKING HOURS, and the chance to have fun while earning immediate additional income.

A Partner for Life

With LAVAVITAE, you are choosing more than just a business model. You are selecting a partner who supports you throughout your entire life journey. Our continuous training offerings and access to a network of experienced partners help you grow both professionally and personally. Our community is characterized by solidarity, mutual support, and a strong sense of togetherness. Here, you are never alone—whether you have questions or want to share new ideas, there is always someone by your side.

All-Inclusive Package

As a sales partner at LAVAVITAE, you can rely on us to handle all the administrative and logistical aspects. You focus on sharing product experience and the business opportunity with others – we take care of the rest. This way, you have the freedom to run your business successfully and efficiently without having to worry about the details.

Individual success stories

Our distribution partners come from diverse walks of life and have written their personal success stories through LAVAVITAE. From single mothers to seasoned entrepreneurs—everyone has the opportunity to ACHIEVE their GOALS and REALIZE their DREAMS. Let their stories inspire you and find your own path to success.

Success stories

Experienced partners report

In the summer of 2014, as part of a training program, I had the opportunity to get to know the business model of network marketing, and I was thrilled. For me, this model combined the aspects that had always fascinated me during my business studies: the opportunity to create something meaningful with people, working together with combined forces; the chance to build a career where I determine my own success; and the perspective of truly contributing to the community. Since October 2022, I have been able to apply my years of experience at LAVAVITAE to achieve great things together with my tribe. It is a great pleasure to internationally position a Carinthian company as a Carinthian and to bring a product into the world that is sustainable and proven to make a meaningful impact. Together with us, LAVAVITAE will shape a new era in network marketing – value-driven, heart-centered, professional, and aligned with the consciousness of the new era.

Stefanie Jahn

Diamond Director

Success stories

Experienced partners report

In 2015, we got to know the company LAVAVITAE and immediately decided to build our future with LAVAVITAE. As a therapist and health coach, we are always looking for the best solutions on the market. LAVAVITAE immediately qualified with its unique product world. The development the company has gone through the last few years is brilliant and motivating. Now we have all the tools we need to grow the business by another quantum leap. We love what we do and are proud to be part of this company.

Bianca & Peter Winkler

Ruby Director & Diamond Director

Success stories

Experienced partners report

I have been in the network marketing industry for more than 10 years, building my teams from Poland. When I met LAVAVITAE in 2015, I immediately knew that this company based on the medical product LAVA PURE, combined with an attractive marketing plan and great customer satisfaction, was a real treasure. I put my focus on the Polish market and with a lot of dedication, teamwork and the conviction that this business can be a valuable change for many people, Poland is now one of LAVAVITAE's main markets - and holds a lot more potential.

Marek Marczenko

Ruby Director

Success stories

Experienced partners report

After more than 20 years as a civil servant in the Austrian police service, I decided to become self-employed in 2015. Not somewhere and somehow, but as a LAVAVITAE sales partner. The decision to start with LAVAVITAE was very easy for me, as I immediately recognised the "uniqueness" of the product LAVA PURE, but also the business opportunity it would create. It was clear to me that there was nothing comparable and I recognised the opportunity to work hard for three to five years, then reap the rewards and from then on be able to lead a healthy and financially carefree life. Today I can say that it was the best decision I ever made and I can live my life the way I always wanted to live it.

Reinhard Strommer

Diamond Director

Success stories

Experienced partners report

I had the opportunity to get to know LAVAVITAE in 2022. A company that immediately impressed me with its values and opportunities in the field of network marketing. Bringing people closer to the topic of health while building a team where I can work with others on an equal footing in an appreciative way really appealed to me. Encouraging the individual potential of people, helping them channel their energy and strategy to build a stable secondary or primary income. LAVAVITAE is a reliable partner in all of this. It is truly a joy to be able to spread the mission and the company LAVAVITAE to the world."

Celia Kaiser

Ruby Director

Success stories

Experienced partners report
In the summer of 2014, as part of a training program, I had the opportunity to get to know the business model of network marketing, and I was thrilled. For me, this model combined the aspects that had always fascinated me during my business studies: the opportunity to create something meaningful with people, working together with combined forces; the chance to build a career where I determine my own success; and the perspective of truly contributing to the community. Since October 2022, I have been able to apply my years of experience at LAVAVITAE to achieve great things together with my tribe. It is a great pleasure to internationally position a Carinthian company as a Carinthian and to bring a product into the world that is sustainable and proven to make a meaningful impact. Together with us, LAVAVITAE will shape a new era in network marketing – value-driven, heart-centered, professional, and aligned with the consciousness of the new era.

Stefanie Jahn

Diamond Director
In 2015, we got to know the company LAVAVITAE and immediately decided to build our future with LAVAVITAE. As a therapist and health coach, we are always looking for the best solutions on the market. LAVAVITAE immediately qualified with its unique product world. The development the company has gone through the last few years is brilliant and motivating. Now we have all the tools we need to grow the business by another quantum leap. We love what we do and are proud to be part of this company.

Bianca & Peter Winkler

Ruby Director & Diamond Director
I have been in the network marketing industry for more than 10 years, building my teams from Poland. When I met LAVAVITAE in 2015, I immediately knew that this company based on the medical product LAVA PURE, combined with an attractive marketing plan and great customer satisfaction, was a real treasure. I put my focus on the Polish market and with a lot of dedication, teamwork and the conviction that this business can be a valuable change for many people, Poland is now one of LAVAVITAE's main markets - and holds a lot more potential.

Marek Marczenko

Ruby Director
After more than 20 years as a civil servant in the Austrian police service, I decided to become self-employed in 2015. Not somewhere and somehow, but as a LAVAVITAE sales partner. The decision to start with LAVAVITAE was very easy for me, as I immediately recognised the "uniqueness" of the product LAVA PURE, but also the business opportunity it would create. It was clear to me that there was nothing comparable and I recognised the opportunity to work hard for three to five years, then reap the rewards and from then on be able to lead a healthy and financially carefree life. Today I can say that it was the best decision I ever made and I can live my life the way I always wanted to live it.

Reinhard Strommer

Diamond Director
I had the opportunity to get to know LAVAVITAE in 2022. A company that immediately impressed me with its values and opportunities in the field of network marketing. Bringing people closer to the topic of health while building a team where I can work with others on an equal footing in an appreciative way really appealed to me. Encouraging the individual potential of people, helping them channel their energy and strategy to build a stable secondary or primary income. LAVAVITAE is a reliable partner in all of this. It is truly a joy to be able to spread the mission and the company LAVAVITAE to the world."

Celia Kaiser

Ruby Director

Exclusivity - Why You Should Become a Partner of LAVAVITAE

The exclusivity of our products, especially the approval of LAVA PURE as a medical device, offers our distributors numerous advantages:

1. Uniqueness in the Market

As LAVA PURE is the ONLY volcanic mineral approved as a MEDICAL DEVICE in direct sales across the entire EU, distributors have a UNIQUE SELLING POINT. This facilitates customer acquisition and fosters customer trust.

 

2. Trustworthiness and Credibility

The approval as a medical device signals the highest quality and safety standards. Customers know they are receiving a tested and reliable product, which SIGNIFICANTLY INCREASES SALES OPPORTUNITIES.

 

3. Broader Target Audience

Medical devices appeal not only to wellness and health-conscious individuals but also to people with specific health needs. This expands the potential customer base.

 

4. Enhanced Sales Arguments

With medical approval, the distributor can highlight the WELL-FOUNDED HEALTH BENEFITS of the product. This increases persuasiveness in sales presentations and discussions.

 

5. Long-Term Customer Retention

Since LAVA PURE promises reliable effects as a medical device, there is a high likelihood that customers will make repeat purchases. This promotes recurring revenue and LONG-TERM CUSTOMER RELATIONSHIPS.

 

6. Positive Word-of-Mouth

Satisfied customers who benefit from the health advantages of LAVA PURE are more likely to recommend the product. This creates positive word-of-mouth and helps distributors attract new partners and customers.

More than just a business opportunity

Recommending LAVAVITAE products is more than just a business opportunity – it's a MOVEMENT for NATURAL HEALTH and WELL-BEING that you can actively shape. Become part of our vision and take advantage of the opportunities the referral market offers. Together, we can make the world a bit healthier.

If YOU are ready to make a change, reach out to the person who told you about LAVAVITAE. If you don’t have a referrer, feel free to contact LAVAVITAE Support at support@lavavitae.com.